Marketing Ideas
Developing the right incentive marketing plan that will attract the right customer at the right time can be both challenging and confusing. The following ideas may help you get ahead of your competition.
Incentive Categories
Incentives are broken down into two distinct categories; Incentive
Certificates and Promotional
Products. Both have specific benefits and applications. Let’s explore this further.
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Incentive
Certificate programs enable you to cut your costs by 50-75% over
programs that reward an actual physical product. These types of programs
create a high perceived value and allow you to leverage your marketing
dollars by offering incentives with value that are up to 200 times your
actual cost. They also eliminate any fulfillment, inventory or
shrinkage issues you may be experiencing currently.
Promotional
Products or hard premium incentives are effective when you want to
reach a specific consumer. For example, an MP4 player might be a good
giveaway item if you’re trying to attract young customers. A
household appliance might attract home mortgage customers, and a national
brand gas gift card could be used to increase car loans. Promotional
Product incentive programs enable you to connect strong consumer emotions
to your promotions. |
Here are a few suggestions...
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