Marketing Ideas

Developing the right incentive marketing plan that will attract the right customer at the right time can be both challenging and confusing. The following ideas may help you get ahead of your competition.

Incentive Categories

Incentives are broken down into two distinct categories; Incentive Certificates and Promotional Products. Both have specific benefits and applications. Let’s explore this further.

Incentive Certificate programs enable you to cut your costs by 50-75% over programs that reward an actual physical product. These types of programs create a high perceived value and allow you to leverage your marketing dollars by offering incentives with value that are up to 200 times your actual cost. They also eliminate any fulfillment, inventory or shrinkage issues you may be experiencing currently.

Promotional Products or hard premium incentives are effective when you want to reach a specific consumer. For example, an MP4 player might be a good giveaway item if you’re trying to attract young customers. A household appliance might attract home mortgage customers, and a national brand gas gift card could be used to increase car loans. Promotional Product incentive programs enable you to connect strong consumer emotions to your promotions.