Direct Mail
Are you frustrated with the continuously low response rates you are getting with your current direct mail campaigns?
One of our most innovative and unique objectives in the direct marketing arena was to create and pre-design proven and
tested formats that would demand immediate attention in the mailbox.
We delivered proprietary designs that are USPS approved. We are the ONLY company authorized to use these designs.
Our 6 x 9 Express envelopes look and feel like overnight packages, but mail at the cost of standard postal rates.
We also offer four-color personalized digital postcards that allow you to create a high-end image for your business at
the lowest cost in the
industry.
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We can create a custom postcard specifically tailored to your promotional needs or you can select from one of our
pre-printed Express JUMBO Postcards. The 5˝ x 8˝ JUMBO size cards are printed on heavy 8pt. card stock and the back
is blank for easy laser variable imprinting. Add one of our 3 dimensional mail accessory products to further increase
response rates.
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A proprietary software program that ties directly into the USPS system enables us to track over 90% of your mail and to
locate it in the mail stream. No other direct marketing company can offer this kind of service at no additional charge.
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Promotional Keys
3 dimensional mail accessories are the most effective direct mail marketing, traffic building and response tool in today’s
promotional accessories industry. Our promo keys are used to great effect in the financial and banking services, and the
mortgage and real estate industries. They are available in 18 different styles for use in all industries; select models USPS
approved for automated and flat mailing. If you're serious about generating greater potential depositor interest and boosting
response rates to your direct mail programs, you need to call us today. We have the key to your success! People are bombarded
by direct mail on a daily basis, most of which is discarded, unopened. Don't let this happen to you!
When you use promo keys in your direct mail, you add a third dimension to your campaign. Direct mail featuring a promotional
key gets opened and viewed...and it generates a response! In fact, promo keys have been proven to generate consumer interest
and increase response rates by as much as 6 percent. We have the key to get your direct mail opened!
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Traffic Tickets
What is the Traffic Ticket? It is not a "Scratch-Off". It is not a Match & Win. The Traffic Ticket system is an electronic
Interactive Promotional Technology, one of the most effective direct mail tools available. Customers insert the Traffic Ticket
into the Official Prize Center electronic decoder and visually see what prize they have won. Every ticket is a guaranteed winner!
The Traffic Tickets system prevents fraudulent copying or tampering by using a patented, specialized ink process with multiple
security features. The Traffic Ticket promotion has been approved by most prize insurance companies.
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LithoDecoder™
The LithoDecoder™ incorporates hidden image technology into printed sales promotional materials such as direct mail pieces, newsletters, FSI, or other paper based applications and it can be used to incentivize a potential or existing depositor to take it to a specific financial institution location, event or trade show booth.
This configuration adds excitement to any promotion by driving participants to specific branch locations to determine instantly whether they have won anything. The LithoDecoder™ is brought into a branch location and placed behind a special point of sale display that incorporates a decoder or verifier. Verifiers can also be hand-held by branch personnel, which increases the good will to be derived from positive personnel interaction with the participants, allowing for opportunities to present financial products to consumers.
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Bank Vault Promotion
Unlock the Keys to a new Car & $5,000 in Cash
Institution distributes mail pieces to members & non-members
Mail piece will include:
- Premium item offer - everyone who redeems mailer receives a gift valued up to $165
- Promotion of contest - chance to win a new car loaded and $5,000 in Cash
- Offer - any special credit offers from the institution
Bank Vault Contest
- Every customer who redeems a mail piece will have a chance to ‘Break the Bank’
- The Bank Vault will be pre-programmed with a random winning 5-digit PIN Code
- Every customer who redeems a mail piece will get to enter their lucky 5-digit PIN Code guess into the key pad
- If any customer enters the lucky winning code
The alarm will sound, the lock will trip & the door will open
That lucky customer will have ‘Unlocked’ the grand prize - the keys to a new car loaded with $5,000
Cash
Contest Execution
- Customers complete the finalist registration log with their name, email, phone and 5-digit guess
Creates a database of who participated in the promotion, and tracks number of attempts
- Contestants then enter their 5-digit PIN Code guess into the key pad
IE - if someone is guessing 1-2-3-4-5, they enter 1-2-3-4-5-* into the key pad (*-key acts as enter button)
If winning code is entered - alarm sounds, lock trips and door opens
If non-winning code - vault responds with 3-quick beeps and remains locked
- At end of contest, if there is not a winning attempt
Credit Union is supplied with a sealed security envelope containing winning 5-digit PIN Code
At end of contest - envelope is opened, and winning code is entered to demonstrate vault opening
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